I started Mummy Marketing when my daughters were small and I was running a boutique consultancy from the kitchen table. The name stuck because it was honest about where I was — and what I'd learned from being a marketer and a mother at the same time.
A lot has changed since then. My daughters are nearly grown. I've spent the past decade at the senior end of some of the UK's most complex marketing accounts — inside Big Four professional services firms, at network agencies, and at the frontier of AI adoption in live client work.
The name still fits. So does the spirit of it — sharing what I know with the people who need it, without the corporate filter.
WHAT YOU'LL FIND HERE
For marketers and in-house teams
Practical thinking on briefs, messaging, agency relationships and the AI tools that are actually worth your time. Written by someone who’s been on both sides of the table for thirty years.
For women navigating their careers
Whether you’re building something on the side, thinking about going fractional, returning after a break, or just wondering if there’s a next chapter — this is where I think out loud about all of that.
For anyone curious about AI in marketing
Not the hype version. The real version — what changes, what doesn’t, and how to use these tools without losing what makes your work good.